Lazio’s Digital Platforms See Massive Growth Following Preseason Broadcasts

Lazio’s summer wasn’t only about training sessions and friendly matches, it was also about building something even bigger: their digital presence. The Lazio Media Company, the club’s own broadcasting and communication project, has achieved excellent results during preseason, showing that the Biancoceleste are growing just as fast online as they are on the field.

The final friendly in Rieti against Atromitos, which Lazio won 2-0, attracted just over 6,000 fans to the stands. But the real surprise came online. More than 54,000 supporters followed the game through Lazio’s official digital platforms. Adding this to all the other preseason broadcasts, the numbers are impressive: more than 300,000 total connections and over 100 hours of live coverage produced in only 30 days.

The club described this achievement as a clear sign of the right path forward, stating that the focus on digital growth, data, and advertising will continue strongly in the future.

During the last weekend alone, Lazio offered fans a wide variety of free live content. Supporters could watch the Primavera debut, the first team’s friendly match, and the Lazio Women’s final preseason game against Fiorentina. All of this was streamed at no cost, proving the club’s desire to share exclusive, high-quality content with its entire community.

This is more than simple coverage, it’s the effort of a true broadcaster, giving Lazio fans around the world new ways to stay close to their club.

It wasn’t just streaming that grew. Lazio’s digital platforms also recorded major progress:

• Website and app registrations increased by 32%
• Instagram: +22% in reached accounts, +24% in views from non-followers, and +12% from followers
• Facebook: the biggest leap, with net views jumping from 5.3 million to 8.4 million (+60%), engagement up by 67%, and followers increasing by an incredible 91%
• X (formerly Twitter): +3.4% in interaction rate and +27% in shares

These numbers confirm that the Lazio brand is becoming more visible, both in Italy and abroad, while also building stronger connections with supporters.

For Lazio, preseason ended with victories on and off the field. On one hand, Sarri’s men closed their preparation with back-to-back wins, and on the other, the club celebrated a digital project that is already paying off.

With a growing ecosystem of streaming, social media, and fan interaction, Lazio are not only preparing for Serie A, but also building a modern media identity that makes the Biancoceleste stand out across the football world.